Novomatic’s NovoVision casino management system feeds off R&D innovation and market feedback.

Player loyalty

Markets influence products in the same way as products influence the markets. One customer’s demand may quickly become a trend or even a market requirement and vice versa, an innovative product feature can prove so popular that it sets a new standard as well.

Most prominently, there is a general trend that has been increasing throughout recent years and across the international gaming industry whereby globally more and more legislations stipulate player tracking in the context of responsible gaming.

Read the full article in the October issue of InterGaming (P41)

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