By Yana Khaidukova, managing director of Slotegrator
Igaming software provider Slotegrator has published a series of tips to help companies in the sector acquire and retain players across online casino and sports betting.
The company believes affiliate marketing, a strong bonusing strategy, user experience, personalised campaigns and reliable technology are at the heart of player engagement and loyalty.
“By 2025, the leading companies in the igaming sector will be those who not only follow trends, but also influence them by leveraging a profound understanding of their audience and implementing advanced technological solutions,” said Khaidukova.
We are always interested to hear the opinions of industry experts across the pay-to-play, land-based gaming, sports betting and iGaming sectors.
To post your views or include a video or webinar please contact [email protected]
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