Brunswick Bowling CEO Corey Dykstra, who was appointed in July, has made three new promotions within the company.

Brunswick promotes personnel

Brian Graham has been named vice president of consumer and aftermarket products. “In his new role, Brian will lead our consumer and aftermarket product teams as we take advantage of some of the synergies in these two businesses,” said Dykstra. Graham previously led sales and marketing for the consumer products group.

Billy Orlikowski was made director of consumer product management, leading the consumer product engineering team and overseeing ball manufacturing. “Billy will be working hard to continue to drive innovation and a continuous improvement mind-set in our ball business,” said Dykstra.

Bugsy Kelly is now director of marketing for consumer products. Dykstra said: “Bugsy has done an outstanding job with the launch of our new bag, shoe and accessory lines and he will now be tasked with driving consumer products growth in his new marketing role.”

“These promotions, along with some organisational changes, will ensure that Brunswick is positioned for growth while continuing to provide best-in-industry customer service and cutting-edge product innovation,” said Dykstra.

"As part of the transition into my new role, I am making some important changes to help our team effectively transition from 'business as usual' to growing Brunswick," said Dykstra.