Ladbrokes signed a three-season deal with Sheffield United football club, providing betting services at its Bramall Lane stadium every match-day.
The partnership will also give Ladbrokes a prominent presence on Sheffield United FC’s official club social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities, including perimeter advertising, advertising on the new jumbo screen and in the match-day program.
As part of the partnership, supporters of Sheffield United will be able to access exclusive Ladbrokes offers and promotions throughout the season including several money can’t buy experiences including training ground visits, signed club merchandise and tickets. Through its association with Sheffield United, Ladbrokes aims to further strengthen its position as one of the biggest sports-betting brands in the market.
Sheffield United’s head of commercial, Paul Reeves, said: “We are very much looking forward to working with Ladbrokes and giving the supporters access to a well-known high-street betting partner who will work with the club to ensure that match day betting services are delivered with the supporter experience very much at the forefront of their offer.”
Ladbrokes’ head of PR, Jessica Bridge, said: “We are very excited at Ladbrokes to be forming this dynamic partnership with Sheffield United football club as it embarks on its mission to be promoted to the Premier League. It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”
