Topgolf, a sports entertainment company, and Cineplex are partnering to bring the former’s sports entertainment experience to Canada over the next few years, with 33 venues already operating in the US and UK.
Cineplex will manage the venues’ day-to-day operations, working closely with Topgolf to promote guest satisfaction. Visitors can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay.
The sports entertainment company’s locations are typically three-level, 65,000sq.ft venues with food and beverage, big screen TVs and music. Year-round programming includes events for kids and families, social leagues, groups, golf tournaments and instruction.
Topgolf co-chairman and CEO Erik Anderson said: “Throughout the years, Canada has been the top-requested country among our fans asking us to expand outside the United States.”
Cineplex president and CEO Ellis Jacob, said: “This relationship with Topgolf is a natural extension of our business and leverages our existing expertise, experience and infrastructure in the Canadian market.”
Topgolf international COO Zach Shor said: “Cineplex has decades of experience running high-volume entertainment businesses, which makes them the perfect partner for Topgolf. Their company culture and expertise with real estate, location-based entertainment and multi-unit operations will be major assets.”
