Entertainment technology company IMAX held its latest earnings conference on Friday where it announced that its virtual reality arcade experiment in Los Angeles, California, has been a success.
In its Q1 results report, the company said it had “agreed with partners to open multiple additional pilot VR centres by the end of 2017 in locations including New York; Manchester, UK; Shanghai, China; and in Japan.”
The arcade opened on January 6 with a number of games that were linked to upcoming film releases, including Star Wars: Trials on Tatooine and John Wick Chronicles.
The report said that upcoming games will be related to highly anticipated films like Justice League and Aquaman.
Features of the IMAX VR experience include room-tracking technology that allows players to explore virtual space and single-player and head-to-head multiplayer competitions.
