Spanish gaming group Codere is to integrate Betradar’s Live Channel Retail streaming solution in 100 outlets across the country.
The Live Channel service offers a range of international media rights, including European soccer leagues, basketball tournaments and tennis events, covering a minimum of 12 to 16 hours every day.
Ángel Fernández Fernández, marketing director at Codere Apuestas, explained that the company is identifying ways of providing its customers with “new and entertaining” products.
“Codere Apuestas works every day at the forefront of the entertainment industry with a strong customer orientation,” he said. “Maintaining this leadership also implies being at the forefront of innovation and the company has achieved this not only offering new additional services to its customers, such as the Betradar Live Channel, but also due to the strategy that the company has driven through other recent developments like its mobile app and the American races offer.”
Codere is planning to connect further locations to Live Channel Retail over the course of the next year.
