Inspired Gaming and SG Gaming, leading suppliers of gaming technology and machines in the UK, have welcomed responsible gambling measures on Category B2/B3 gaming machines in bookmakers and have called for the mandatory introduction of these measures across all categories of UK gambling.
Luke Alvarez, CEO and founder of Inspired Gaming, said: “We do not want problem gamblers playing on any of our machines and the new measures are a positive first step in our long-term development roadmap to better protect the 0.5 per cent of problem gamblers in the UK and to minimise the risks to all gamblers.
“However, it makes no sense to target bookmakers’ machines specifically,” continued Alvarez. “Those vulnerable to addiction will still be at risk with other venues, products and channels and we urge the government and regulator to work with stakeholders on how it can develop the concepts and learnings from the ABB Code for Responsible Gambling and Player Protection (ABB Code) across all UK land-based and online products.”
Steve Frater, chairman of SG Gaming, said: “We are committed to providing a fun leisure experience for those who enjoy playing on machines, while developing new ways to protect those who are at risk of harm.
“We have been able to develop and deploy new player protection measures in under five months since the publication of the ABB Code in September but see this as only the first step in achieving world-leading player protection software through continuing research and development.”
Inspired Gaming and SG Gaming supply technology and machines to UK bookmakers including William Hill, Ladbrokes, Coral, Betfred and Paddy Power.
