US-based entertainment and bowling venue operator Latitude Global has rebranded and outlined plans to open five new locations in the next two years.
The company will now be known as Latitude 360 and its three existing locations in Florida, Pennsylvania and Indiana will also undergo name changes. In connection with its rebranding, the company announced that it has identified five “promising” new locations where it expects to open additional properties.
Additionally, it revealed that it is in various stages of negotiations for further expansion of the Latitude 360 brand to other sites around the US in the years ahead.
“Transforming our brand identity to Latitude 360 is the logical next step as we accelerate planned growth and further expand the company’s footprint by adding five exciting new locations around the country,” said CEO and founder Brent Brown. “Rebranding as Latitude 360 further emphasises our 360 experience – a unique, one-of-a-kind, customer-focused experience our guests enjoy whenever they visit."
