FutureLogic exhibited several of its core printing products at last month’s G2E Asia show, although its main focus this year was the newest version of its PromoNet promotional couponing solution.
The company’s Anette Jauch said the show was an excellent showcase for the new products as well as an important networking opportunity, particularly given the strength of the local market.
“In Europe, of course, TITO has already been extensively adopted and, therefore, the market grows at a much slower rate,” she said, “whereas here in Asia it is booming and there’s a lot of expansion. G2E Asia has been a fantastic show for our Asian office and we’ve experienced a lot of interest, especially in PromoNet.
“PromoNet v2.0 has a number of additional features to the one that was exhibited at the London show earlier this year.”
The latest version’s closed-loop solution issues and redeems promotions in real time based on play-related, player-specific and host-assisted triggers. Operators can issue promotions and rewards to both anonymous and new players through real-time connectivity to gaming machines, player tracking and slot-accounting systems and mobile devices. The v2.0 couponing solution also offers effective and easy deployment by smaller, independent and single-site properties as well as larger global, multi-revenue gaming environments - with or without a network. As a result, the PromoNet v2.0 solution now allows operators to target increased foot traffic, repeat business and extended play in specific floor areas or banks of machines without connecting to a network.
“TITO is now the preferred solution for slot operators and FutureLogic believes that PromoNet will be the ‘next wave’ as operators seek to offer something different to their customers,” said John Edmunds, vice president of product management and international markets. “Our sales cycle is not necessarily in line with the machine cycle because TITO sometimes comes afterwards.
“The Philippines is an exciting market for us, along with Cambodia, Laos and Korea. Macau also remains attractive. Our growth projections are positive and our ship share is growing at a faster rate than the rest of the market.”
