Marc Etches has been appointed as chief executive of the Responsible Gambling Trust, the new charitable organisation that will be formed out of the merger of the Responsible Gambling Fund and The GREaT Foundation.

The Responsible Gambling Trust will officially launch in April 2012 and will adopt the fundraising and commissioning roles of the two merged organisations.

The Responsible Gambling Trust plans to become the industry brand for responsible gambling and to ensure that legitimate business growth and job creation is balanced with social protection of the weak and vulnerable in society.

“It gives me great pleasure to take on this new and exciting role,” Etches said. “As chief executive of the Responsible Gambling Trust, it is my intention that we continue to build on and maintain effective partnership, working with industry executives and representation bodies, treatment service providers and the research community, as well as legislators and regulators to ensure that the national responsible gambling strategy is delivered successfully and that the Responsible Gambling Trust becomes the industry brand for responsible gambling”

The GREaT Foundation’s chairman, Neil Goulden, said further staff appointments will be announced in due course.