Aristocrat Technologies Europe has appointed Bas Visser as its new head of product and marketing.

Visser will report to managing director for Europe and Africa, William Wilsnagh, and will oversee all aspects of the company’s product development and marketing strategy based at its London headquarters.

He previously spent 15 years with Holland Casino.

"Bas brings with him a wealth of operating experience and player insight that I’m sure will prove invaluable in the way we develop and position our future product mix," said Wilsnaugh. "The timing of his arrival is ideal, coinciding with a new wave of game options, themes and the technologically advanced Viridian WS generation of products, currently being rolled out across Europe."