IGT says it is "taking gaming to the next level" at the 2010 London show. The company is planning to show first-to-market innovations and a range of new products and technologies to help casinos drive revenues and give players the experiences they want.

"After a hugely successful showing at G2E, we are thrilled to be bringing the boldest, most innovative gaming products on the market to the international stage," said James Boje, managing director for IGT Europe. "This year’s line-up is filled with games and systems products designed to help our customers take their floors to the next level of entertainment for their players.

"We’re giving casinos the tools to provide player with a unique, engaging experiences. Only IGT has the breadth of options and solutions that will fit any casino’s needs."

Over the past year, IGT said it has dedicated itself to providing casino operators with products that help them realise superior value and performance. Highlights at this year’s show will be the company’s range of network systems, including sbX and IGT Casinolink, its IGT DynamiX and IGT Winner’s Choice Multi-Game platforms, and the new Sex and the City multi-level progressive games. It will also be showcasing its Wheel of Fortune Secret Spins game, one the company’s first two-game MultiPLAY themes and one of the first Reel MultiPLAY games.

Top Dollar Reel MultiPLAY 3-D Slots, meanwhile, is the first two-game Reel MultiPLAY product featuring IGT’s Multi-Layer Display technology in IGT’s Premium Products line-up. The bonus features the popular "Take Offer" "Try Again" gambling proposition, coupled with entertaining visual and audio effects. Additional new MultiPLAY games include Reel MultiPLAY - a hybrid of MultiPLAY and 3D slots; the new Lucky Game-N-Game family with a never-before-seen folding reel interface; and Keep It Reelin’ where the outcome in the first three reels of the base game is transported to the additional games in the top box.