IGT focusing on its customers

IGT is taking a more customer-centric approach this year, according to the company's European managing director James Boje.

At this year’s G2E Las Vegas show, the company launched its new Sex and the City multi-level progressive slots, while its new Wheel of Fortune Experience REELdepth and American Idol Video Slots also caused a stir.

“I’m blown away by our offering this year,” said Boje. “In terms of our approach this year, the customer is first.

“It’s about giving customers that flexibility. Empowering the customer to improve their bottom line – listening and working with them to help them keep pace with technology.”