The official, independently-audited attendance for the ICE Totally Gaming show, held in London in February, shows that the event topped 30,000 visitors for the first time.
It was a six per cent year-on-year increase and the sixth consecutive year in which the show has increased its attendance. The statistics include a double digit increase in the number of non-UK based attendees to ICE which totalled 20,032, up 18 per cent on 2016 and a figure which represents a formidable 66 per cent of the audience share.
Excluding host nation the UK, the top five represented jurisdictions were Malta (1,478 attendees), Germany (1,133), USA (921), Italy (853) and Spain (784). The increase in attendance is more than matched by an increase in the physical size of ICE, which has grown from 21,000sq.m. of net space in 2012 - which was the last tenancy at its previous home in the now demolished Earls Court - to the 2017 total of 41,000sq.m (both figures rounded to the nearest 500 sq.m). Kate Chambers, managing director, Clarion Gaming, said: “Firstly these are excellent figures which are a reflection on the hard work and commitment shown by of all our stakeholders, not least the community of ICE exhibitors who bring energy, enthusiasm and creativity to their presence In London.
"I am also extremely grateful to our body of critical friends including those working in the international gaming media, who ensure that we remain relevant to the industry and in tune with the latest developments and trends in the market place."
