The American Gaming Association is promoting the gaming industry with its “Get to Know Gaming” campaign.
“Casinos are proud partners to communities across the country, delivering jobs, enormous tax revenues, charitable contributions and high-calibre entertainment,” it says.
In just a few short weeks since the campaign's launch, dozens of stories have run highlighting the industry's significant efforts to strengthen local communities.
“Traditionally, our industry has spoken of its impact in terms of gross gaming revenue and the jobs within commercially owned properties,” said AGA CEO Geoff Freeman. “But this approach only scratches the surface of our contributions. The gaming industry supports jobs in retail, lodging, manufacturing, high technology and mathematics - and this is the story that AGA seeks to share.”
At G2E 2014, which starts at the end of this month, the AGA - in partnership with Oxford Economics - will release a ground-breaking study on the economic impact of gaming in its totality. “This research will strengthen the industry's message for years to come and fundamentally shift the way in which we calculate our impact,” said Freeman.
“The positive contributions of gaming are countless and the facts are on our side. Through improved understanding of gaming’s entire impact, we can successfully position gaming as one important component in a community's economic and entertainment development strategy.”
