InterGaming speaks to DJ Smith, managing director of New World Gaming, who, in his 30 years in the gaming industry, has built an extraordinarily rich portfolio of experience in casino operations, new casino development, technical compliance consulting, project management and new product development.
“The biggest challenge facing traditional casino operators and investors in jurisdictions affected by the credit crunch,” explains DJ Smith of New World Gaming, “is the need to meet the demands of a reduced market populated by those who are demanding more value for their money.”
Describing one recent trend in both the retail and casino sectors as a “flight to quality”, particularly in the UK, Smith suggests that premium quality establishments are showing significant growth.
“For the others the challenge is to find the necessary funds and retain and motivate the necessary talent to meet customers’ new and growing levels of expectation.”
New World Gaming, which was founded by Jake Waller in 2008, “fills a niche” in the gaming consulting market between the large and more traditional consulting firms and the many individuals who provide consulting services. Smith joined NWG in the role of managing director in 2009 and was joined afterwards by associates Martin Watson, David Mills and most recently Steve Karoul.
“Our flexible structure and the mix of overlapping capabilities among us allows us to respond very quickly to our clients’ needs and to deliver personalised service that is backed by the promise of continuity of business,” says Smith. The company’s areas of expertise include management consulting, as well as management, development and investment services.
“There are several ways in which we can help to overcome today’s challenges, one of which is a hard hitting five-day marketing review programme,” he continues. “We also introduce systems to optimise customer service by aligning staff with traffic flow, systems to enable flexible scheduling and accurate payroll management and systems to measure footfall conversion rates.”
This feature can be read in full in the April 2012 issue of InterGaming