Following the 2019 acquisition of MRG Group and its brands, William Hill continues to expand its foothold in the regulated market of Latvia.

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In addition to continuing to operate 11.lv brand, which is the second biggest operator in the market, now William Hill has also launched mrgreen.lv under the licence issued by Lotteries and Gambling Supervisory Inspection of Republic of Latvia.

With this the group further leverages, among other things, compliance and operational expertise acquired via 11.lv.

Mr Green, as a brand primarily targeting casino customers, ideally complements the well-established and mainly sports-DNA 11.lv, which should cater to the increasing appetite of Latvian players for quality online entertainment within a safe and fair environment.