Following the 2019 acquisition of MRG Group and its brands, William Hill continues to expand its foothold in the regulated market of Latvia.


In addition to continuing to operate brand, which is the second biggest operator in the market, now William Hill has also launched under the licence issued by Lotteries and Gambling Supervisory Inspection of Republic of Latvia.

With this the group further leverages, among other things, compliance and operational expertise acquired via

Mr Green, as a brand primarily targeting casino customers, ideally complements the well-established and mainly sports-DNA, which should cater to the increasing appetite of Latvian players for quality online entertainment within a safe and fair environment.