The UK Tote Group and Hong Kong Jockey Club have announced a significant new five-year agreement which will enable them to further integrate their relationship until at least the end of 2028.
The new terms will enable the UK Tote Group and HKJC to continue to build on the existing collaborative partnership which has developed significantly since the purchase of the Tote by UK Tote Group in October 2019. One of the major successes to date has been the development and continued growth of World Pool.
This is now in its fifth year, with 28 pool betting operators from around the globe commingling into a single pool operated by the HKJC for 25 high profile race meetings, including 18 in the UK and Ireland.
World Pool results in enormous liquidity and a multi-million pound betting experience and better value for racing fans. The new agreement between the parties sees the UK Tote become the exclusive pool partner for World Pool in the UK and Ireland. This will ensure collaboration on exciting developments, including new bet types and further improvements to the customer experience.
World Pool is generating new funds and significant financial returns for British and Irish racing via media rights payments for participating racecourses.
These funds are being used to invest into prize money to support British racing’s feature meetings. The funds generated by World Pool can be expected to accelerate as World Pool grows in future years.
