Softswiss has introduced a Paid Participation Campaigns feature to its Jackpot Aggregator.
The tool sees players contribute an entry fee to join jackpots, prize drops or Softswiss’ Prime Network Jackpot.
Softswiss said the campaigns will reduce operators’ financial exposure by collecting fees from players and allocating them toward funding the prize pool.
It added that there is “mutual engagement and promotion” to be found between operators and igaming content suppliers whose games are featured in the campaigns.
“Combined with existing mechanics like multi-prizes, drops and others, operators now have a powerful toolkit to design retention strategies that match their brand goals and player preferences,” said Angelina Stasiuk, head of Softswiss’ Jackpot Aggregator.
