Scientific Games has agreed a multi-year deal with Warner Bros to bring the iconic Game of Thrones brand to players through digital and retail lottery games.
This will come in the form of instant scratch games, Fast Play games and digital lottery games.
"Our global teams are ecstatic to add a powerful brand Game of Thrones to our licensed properties portfolio,” said Kyle Rogers, vice president of North American instant products for Scientific Games.
“Game of Thrones is already a proven property in the gaming and social gaming sectors. There is so much iconography associated with the TV series that it works creatively with our omni-channel lottery games.
“Although it appeals to a younger generation of players, multi-generations of viewers watched Game of Thrones around the world, so it has the potential to bring its massive fanbase and social media following to lottery."
