Online lottery services provider Lottery.com has acquired SportLocker parent company S&MI for an undisclosed sum.
SportLocker will now be rebranded to Sports.com and will immediately launch “as a premier platform for sports fans worldwide.”
"I am thrilled to lead Sports.com into a new era where technology and passion for sport converge to create unparalleled experiences for fans worldwide,” said Majed Al Sorour, president of Sports.com and Saudi Golf, and former director CEO of LIV Golf and Newcastle Football Club.
“Our vision is to revolutionise fan engagement, making every moment more interactive, accessible, and engaging. Supporting Sports.com at this transformative stage, I look forward to leveraging my experience to catalyse growth, innovation, and community building in the sports and technology landscape."
Matthew McGahan, chairman and CEO of Lottery.com and Sports.com, added: “This acquisition is of great strategic importance to our group and we are delighted to unveil Sports.com to the world with a revolutionary vision that will transform how fans engage with sports. By integrating SportLocker's robust MNO partnerships, localized content services and community-focused features with enhanced content and technology, we are creating a dynamic ecosystem where fans can not only consume sports, but also connect and create in ways never before offered to the mass of sports fans worldwide.
“We are positioning Sports.com to offer sports fans an unparalleled year-round experience. The introduction of our media platform is just a glimpse of how we intend to bring fans closer to the sports they love.”
