GTECH has announced that Erik Mena will occupy the role of sales manager for the Central American and Caribbean regions.
Mena will provide dedicated support and consulting services to GTECH customers in these markets.
Sales director of the Latin America and the Caribbean regions at GTECH, Jessica Luna, said: “I am very pleased to have Erik Mena on our regional sales team. His experience will be an asset to our 2014 commercial growth plan and targeted market assessment.
“I am convinced that he will provide a dynamic approach to service and dedication to the Islands and the emerging markets in Central America.
“Erik will help us to build on our successful product portfolio and our recognised after-sales service as he contributes to our strategic plan for Latin America.”
With more than ten years of experience as a marketing professional in the Central America and Caribbean regions, Mena specialises in brand development and management, supply chain management, mergers and acquisitions, and international negotiation strategies.
He will support the new GTECH sales strategies and business goals in his assigned jurisdictions.
