GR88.com has acquired the international college and university marketing organisation Lifeofsports.com.
With more than 63,000 members worldwide, Life of Sports has been an online gaming marketing brand in universities and colleges for six years. “Lifeofsports.com has co-ventured with some of the biggest gaming brands in the online industry, including Full Tilt, 888 and Poker.com,” commented Peter Karroll, CEO of IAM Corp.
GR88.com is a young organisation that has evolved from the entertainment industry. “LifeofSports is a natural fit for GR88 as both organisations understand the college and university markets and the importance as well as reach of that audience,” said Chris Neville, president and founder of Lifeofsports.com. “Since 2005, Lifeofsports.com has successfully worked with various university poker championships in Canada, the US, the UK, Ireland, Australia and New Zealand. The company has provided over US$100,000 in tuition for students across the globe through free contests held year round.”
