FashionTV Gaming Group has announced its latest venture in which it partners up with land-based casinos, creating FashionTV branded casino lounges that are available online for real money play.

FashionTV Gaming Group

FashionTV Diamond Lounge is one of the latest ventures in FashionTV Gaming Group’s portfolio, embodying the ethos of combining real-life luxury with the virtual world of online gaming.

This casino lounge franchise will offer a turnkey “hybrid package” approach to land-based casinos, allowing guests to play inside the luxurious FashionTV branded lounges located within the casino and literally step into the world of luxury brought by FashionTV.

Packages include bespoke branded furniture and casino equipment as well as lavish FashionTV design and décor, catwalks, FTV Screens and a number of other elements that bring out the FashionTV glam.

Additionally, this real-life Fashion TV casino experience is replicated as premium online games by means of high-tech digital streaming equipment.

Aviva Banner, head of media at FashionTV Gaming Group, said: “Imagine walking into a land-based casino, being welcomed into an exclusive FashionTV Diamond Lounge casino area and being invited to play in a premium FashionTV lifestyle setting. It’s a dream come true, you’ve got a catwalk, FashionTV models, dazzling screens and a general feel of glamour and fashion.

“Decide to head back? Pick up just where you finished off when you get home, interact with the same live dealers and get the same land based FashionTV experience you had at the casino. It’s all about taking the charm of the real-life experience and convert that into a superior online gaming experience.”