The NFL has partnered with DraftKings to make the company its first-ever official daily fantasy partner.
The partnership, a press release said, includes "exclusive sponsorship of the daily fantasy sports category with access to NFL branding and more" across DraftKings' platforms.
DraftKings CEO Jason Robins said: "This is a defining moment in the industry, and we are thrilled to become the first daily fantasy sports partner to enter into a formal relationship with the NFL.
“Throughout our discussions with the League, it was evident we share a common vision around the future of fan engagement, and we are excited to continue on this unique journey with the NFL as our official daily fantasy partner."
