Betsson has earned operator and supplier licences for Ontario, with its Betsafe brand going live in the Canadian province.
Betsafe will offer online casino and sports betting for customers in Onario and its products will run on the Strive Gaming platform, which is 40 per cent owned by Betsson.
Meanwhile, the supplier licence Betsson has been granted will allow it to offer the sportsbook product on a B2B basis to other operators.
Pontus Lindwall, president and CEO of Betsson, said: “We are convinced that there are great opportunities for Betsson in Ontario in both the B2C and B2B channels as we bring a highly competitive offering to the market.”
