Italian football club Juventus has agreed a two-year shirt sponsorship deal with Betclic.

Jean-Claude Blanc, president of Juventus, said: "In a very difficult economic context, we have identified an international partner of primary standing with which to put into practice an innovative commercial strategy which shares the rights of the first and the second jersey."

It is reported that Betclic paid Juventus €16m for the deal with further payments to be made depending on the club’s results.