Italian gaming operator Sisal and Casinò di Campione, one of Italy’s oldest casinos, have struck a deal to establish a dedicated poker room and host live tournaments at the venue under the PokerStars brand.
Both Sisal and the PokerStars brand, which last week celebrated 20 years of European Poker Tour in Barcelona, are part of the Flutter Group.
The partnership will run for four years, with the possibility of extension for additional three. More details on when the poker room will officially open, and the first live events have not yet been released.
“We look forward to kicking off the partnership with Campione and offering the best poker experience to our passionate Italian audience,” said Cedric Billot, director, live event operations at PokerStars.
“We are extremely proud to be announcing this agreement, having worked hard to get here, but this is just the beginning of an important chapter for the PokerStars brand in Italy. We will work together with the local Sisal team to make this a successful partnership and offer an epic ‘experience.’”
Mario Venditti, chairman of Casinò di Campione added: “With the poker tournaments, Casinò di Campione starts again with the competitive events that qualify its offer, enlivening the calendar of one of Europe's most important gaming houses. This is a further step forward in the development of the company's activity, which will undoubtedly increase its visibility.”
