Aristocrat Leisure announced an agreement today to acquire Product Madness, a leader in the fast-growing online social casino market.
Product Madness is among the top five operators in the social casino slot genre on Facebook, with more than 500,000 daily active users and 3.5 million monthly active users.
Product Madness has been focused on Facebook applications since its inception in 2007 and has grown to become a leader today in the online social casino space. It is the publisher of numerous successful Facebook games and has offices in San Francisco and London with more than 20 employees.
The acquisition will strengthen Aristocrat’s online gaming presence by bringing the company a top-tier social casino operator and a best-of-breed social gaming platform.
CEO and managing director Jamie Odell said Aristocrat will be able to offer its casino customers new and innovative forms of content through a robust social gaming platform, while also gaining a strategic foothold in the social casino market.
“The Product Madness platform will allow our customers to meaningfully enhance that player experience,” he said. “Together with our recently announced acquisition of an internet gaming system and remote game server, Aristocrat is making strategic and measured investments that position us for a future in which online channels will be key to our growth.”
Aristocrat has acquired the entire Product Madness business, including management and staff. Product Madness co-founders Lior Shiff and Jose Brotons will continue to lead the business and are excited to bring their robust platform technology together with Aristocrat’s award-winning game content in order to drive combined growth in the social gaming segment.
