GoldenRace presents a new version of its virtual sports solution.

Omnichannel platform

The company's updated omnichannel platform features numerous innovations, such as a new, unified backoffice, an extended games portfolio, ultimate customisation options and the possibility of integrating all the online events with the ones featured at the betting shops.

As a leading virtual sports and betting technologies provider, GoldenRace invests steadily in developing the most innovative products. This year, the company has focused on adding more convenience and profitability to its clients’ businesses by launching an intuitive and easy-to-use, multichannel betting platform with unprecedented features in the virtual sports industry.

One of the main novelties is its unified backoffice, which includes important business intelligence software tools to help clients have an easy and full control of their betting businesses. This edition has the biggest catalogue of top revenue virtual sports, including more than 20 leagues and football tournaments updated to the current year, and a big set of 3D and video races, with the most realistic odds, in instant and scheduled mode on its online version for a personalised betting experience.

A set of new virtual sports has been added to the platform, such as six new Horse Races of eight, 10, and 12 horses, in Sprint and Flat racecourses; Harness races; Dirt track; World teams Football and Super Euro League; and Real Fighting. It will very soon offer the first virtual sport with in-play betting and cash-out options: Basketball 3x3. And of course, it includes all virtual sports and number games from the previous platform, plus new number games like Perfect 6 and Spin2Win Royale.

But maybe the greatest difference is that the latest version unifies online and retail. For simplified management and control, both online (V.4) and retail (Vbox) run on the same server, sharing the new backoffice. This means that the server will be creating events that can be consumed simultaneously both in retail and online. Players will be able to bet on the same event both online (at their mobile or on a desktop computer) and at the retail cashier, while the same event is broadcasted on TV at the betting shops, allowing operators to get more tickets in less time.

● ULTIMATE BRANDING+

Apart from the list of mentioned features, GoldenRace’s new omnichannel solution offers an extra package that allows operators to extensively customise it, in order to place their brand everywhere, adapt all the features to their particular regions' preferences and easily configure different types of promotions, such as free bets credits and loyalty programmes.

This upgraded solution has been specially designed to offer seamless branding and customisation control, maximised player engagement and retention, plus immersive brand and gaming experiences.

Thanks to these features, every operator will be able to create its unique virtual platform, applying a personalised look and feel into the virtual sports panels; boost in their revenues, thanks to more than 40 markets for the 20+ football leagues and tournaments available; regionalise the offer, according to language, currency, or symbols that are not available in the standard backoffice; and control profits, adapting paytables and creating bonuses according to the amount of traffic or income needed.

There are also some online-specific features, such as a flexible virtual betslip that can be easily adapted to look exactly like the one in the sportsbook section or change it according to the website’s best practices to generate more tickets; free bets systems to attract more players by offering welcome promos, or seasonal free bets credits; and a loyalty programme to increase users’ engagement.

For the retail-specific section, the company offers the possibility of a perfect brand integration (colours, logos, and banners) and an in-game marketing option to include the brand and ads even in the stadium banners and football players’ kits.