Now that arguably the most exciting World Cup in modern times has ended and we count down the days until Qatar 2022, the betting industry’s focus is firmly on the biggest domestic football leagues and major sporting events such as the start of the NFL season.

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US American Football fans in New Jersey, Mississippi and Nevada will be even more excited at the start of the new season with recent legislation allowing them to legally place bets on their teams in casinos and race tracks, but we must remember that the US is light-years behind sportsbooks in Europe, Asia and the rest of the globe on brands such as Sportsbet.io.

We are breaking the mould and leading the way in delivering innovative new ways for punters to bet and experience the best sports betting products available. Not only can our valued customers bet using a variety of cryptocurrencies, such as Bitcoin and Ethereum, we have also opened "fiat" or more traditional currencies including Euros.

Our philosophy is that our customers are at the heart of everything we do and develop, and we always listen to their needs, constantly enhancing our offering as a result.

A prime example is our development of an industry-first betting bot for the World Cup that allowed players to place bets in Bitcoin directly through social media network Telegram that has more than 200 million users. Our innovation opened doors to every type of player, enabling them to bet however, whenever and on whatever device they chose.

The Sportsbet.io Telegram betting bot was developed for just that audience – customers who do not have access to stable, fast and affordable internet and, as soon as the product launched, they immediately began to interact with it, with a €5,000 bet placed in the first 48 hours. No other operator offers such an innovative and forward-thinking way of betting.

The new product streamlines the experience, stripping away all the noise, allowing customers to interact and place their bets in a fun, fast and fair way. It’s no surprise that during the World Cup it gained significant traction in Brazil, Indonesia and India – all locations where players face connectivity issues.

Now we’re phasing in all major sports to the betting bot, and plan on enabling cash out and live betting, essentially creating an app where all our players will be able to place bets across all markets in seconds. Although we’re thrilled more US states are allowing sports betting, the action, excitement and innovation lies firmly elsewhere.