Job Details

Senior Director of CRM and Promotions

Location: London UK initially then relocation to US, United Kingdom
Salary: £120,000 to £140,000 pa + bens | Ref: 30738

Our client is on a mission to make racing and sports betting faster, easier to understand and more fun to use. A sportsbook and casino operator in multiple territories in the US who continues to experience significant growth.

They are looking for a Senior Director of CRM & Promotions to run omnichannel campaigns across their Casino and Sportsbook products. Working with the Customer Insights team and partnering closely with the Customer Service department, you’ll play a major role in powering their business.

Whilst this role will commence remotely in the UK, eventually it will be based out of their US office, so it’s a great opportunity for somebody who’s looking to move to the US to take on a new adventure in a fast paced, exciting and rapidly growing company!

What you’ll do:

    Retained player marketing initiatives; player retention & re-engagement, promotion & bonus campaign planning and execution
    Manage a significant promotional budget for a fast growing bookmaker in one of the most rapidly expanding sectors in the US
    Lead a talented team of more than 10 marketing professionals across CRM, Promotions and VIP
    Content and creative management
    Managing and executing CRM campaigns, roadmaps & promotions covering areas of the Casino and Sportsbook product across all channels
    Prepare, monitor and adhere to promotional budgets, ensuring compliance to departmental budget initiatives
    Improve and report on channel performance including deliverability, open, click through, conversion and opt out rates
    Develop the CRM & Loyalty roadmap, segmentation and content planning
    Monitor competitor CRM & loyalty programs and proactively implementing positive changes into current CRM strategy
    Analyse and evaluate player behaviour, helping define customer segments to enable tailored and relevant marketing messages to customers
    Ensure all communications meet advertising, regulatory and legislative standards

The skills & experience they are looking for:

    Extensive experience in a senior retention role in sportsbook and casino.
    Experience working an email marketing / CRM, promotions strategy focused on player loyalty around retention, optimisation, reactivation and bonuses
    Experience building and optimising customer segmentation, lifecycle marketing, and automation
    Experience running A/B tests for campaigns and deriving customer insights
    Ability to work independently, pay attention to detail, and collaborate with multiple stakeholders
    Strategic and tactical level thinking
    Experience with HTML/CSS and/or a CRM with communication capabilities
    Advanced Excel skills

This is a great opportunity to join a growing company with exciting plans. You must be prepared to relocate to the US and the company will provide the Visa assistance an a relocation package when the time comes.

For more information please get in touch ASAP.