Global provider of sports betting and sports entertainment, Sportradar, is now the official video and data distribution partner for major AFC competitions.
The exclusive agreement, spanning eight years, covers all the key premier football competitions, including the AFC Asian Cup and the AFC Champions League.
Sportradar aims to use and distribute audio-visual content and AFC match-related data to the global sports industry.
Dato’ Windsor John, the AFC general secretary, said: “We welcome Sportradar as our official video and data distribution partner. The agreement will bring AFC football closer to an ever-growing international fanbase and consumers.”
Carsten Koerl, Sportradar CEO, said: “We are proud to partner with the AFC in this watershed moment for Asian football. With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership.”
