Sports Information Services, the multi-channel supplier of 24/7 live betting services, has gone live with its newly enhanced 49’s offering.

SIS

This is a wide range of numbers betting and virtual racing products that will drive profitability for online and retail operators worldwide.

After acquiring the full shareholding of the 49’s business last year, SIS has significantly invested in the product range to broaden its appeal and deliver new draws for bettors to experience.

The established twice-daily 49’s draw has been rebranded as The Original Live Draw, receiving a fresh look while retaining the strong heritage that has made it popular with operators and bettors for over 25 years.

SIS has developed a new high-margin 39’s draw, which takes place every 15 minutes to provide more frequent betting opportunities. Additional innovative products are set to be launched later this year, including a new quick-fire draw format that will be made available across all hours of the day.

The complete 49’s offering is supported with virtual horse and greyhound racing from SIS’ well-known and popular tracks, as well as the Irish Lotto Bet product that allows players to place a bet on the outcome of the Irish National Lottery.

The company has invested in a new web platform for 49s.co.uk. With a mobile first approach that also reflects the updated brand proposition, there are also more opportunities for affiliates to be integrated within the site.

The new 49’s offering is now available to players via a wide range of SIS’ leading operator partners, including Coral, Ladbrokes, Paddy Power, William Hill and South African brand Marshalls World of Sport.