Omni-channel slots specialist Play’n Go has acquired igaming supplier Proactive Gaming Scandinavia.
The purchase sees Play’n Go follow its strategic growth plan by adding a company which can provide additional gaming products and verticals, with the aim of appealing to operators in regulated markets looking for a varied gaming solution while also benefitting from the synergies generated.
The slots firm will leverage Proactive Gaming’s expertise in the number games sector, as well as keno, digital scratch cards and integrated mini-games.
Significantly, it will also be able to offer poker for the first time, utilising Proactive’s framework and history in the vertical, while also adding its bingo know-how to the company’s existing expertise in the area.
A key draw of the acquisition was to incorporate Proactive’s experienced technical team.
Johan Törnqvist, CEO of Play’n Go, said: “We’re always looking to push the boundaries of what a supplier can achieve and this acquisition will allow us to enter new verticals and build on our existing customer base.
“Proactive Gaming share our omni-channel outlook and development expertise, which we believe will ensure a smooth transition into our pioneering brand as we enter 2018.
“We’ll be very happy to demonstrate at ICE 2018 how our expanded product range and back-office capabilities can appeal to those in regulated markets looking for a diverse gaming offering.”
