Adam Conway, head of competitive gaming at SIS, addresses the challenges within esports betting and how sportsbooks can truly capitalise on this fast-growing vertical.
THE significant potential of esports as a betting product is well documented. Esports betting continues to grow in popularity among bettors and GGY is expected to climb at a faster rate than traditional forms of online betting through to 2026.
However, esports profitability remains a challenge for operators, with relatively low betting margins being delivered by current esports offers.
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