Scientific Games has secured a new three-year contract extension with Entain to continue powering one of the world’s largest sports betting and igaming groups with its OpenGaming ecosystem.
Entain is one of the world’s leading sports betting and gaming groups and has a portfolio of iconic brands, including Ladbrokes, Coral, bwin, PartyCasino and Gala.
These brands will utilise the company’s leading content aggregation platform through to 2024, retaining access to an extensive library of over 3,000 titles available from the world’s leading studios.
Entain says it is “well positioned to capitalise its presence within regulated markets across Europe.” Scientific Games was a key partner in helping the group’s brands relaunch into Germany and aims to continue to support Entain’s push within regulated markets including Greece, Italy, Spain, Portugal and the UK.
