Intelitics has become the first user acquisition and affiliate platform in the igaming space to integrate the Data Broker from industry powerhouse GiG.
This integration will allow GiG clients to integrate seamlessly with Intelitics, giving igaming operators real-time access to all data.
The GiG Data Broker will provide an event-driven, real-time stream of data points directly into the Intelitics back end, removing the need for daily uploads of data or time-consuming database querying.
The robust event hub also guarantees consistent data, improving the operators’ or the affiliate programs’ holistic view of the business performance.
Operators, affiliates and paid media teams now demand real-time access to data to make informed decisions on marketing spend and this type of integration shows both Intelitics and GiG’s commitment to playing a vital role in achieving sustained scale.
Allan Petrilli, VP of sales and growth at Intelitics, said: “We are very excited to further our existing integration with GiG and continue to strengthen our relationships with platforms that share the same vision of the importance of real-time data.
“We’re proud to be the first user-acquisition tracking platform to integrate the GiG Data Broker and we’re sure it will lead to more secure and seamless integrations, as well as giving our customers fully, real-time access to all the data points they need.“
Martin Collins, director of sales and business development at GiG, added: “With Intelitics becoming the first affiliate platform provider on our Marketplace to integrate to the GiG Data Broker, our partners can now draw leverage from the real-time data flow advantage that it offers.
"We’re indelibly linked to the innovation and ingenuity of our solutions, so it's a continued source of pride to be able to keep pushing new ground.”