Gambling industry supplier Inspired Entertainment has a new contract with GVC, one of the world’s largest sports betting and gaming groups.
GVC will use the Inspired Virtual Sports content in 10 of its brands through its cloud platform. Six channels of virtuals have been launched by Inspired, including GVC’s new V-Play NFLA Legends Football and V-Play Basketball.
The American football virtual game is officially licensed while the basketball game, launched last year, has become the best-performing Virtual Sports online.
The GVC technology platform can offer sports betting, casino, poker and bingo across brands such as bwin, Sportingbet and partypoker. It introduced new brands when it acquired Ladbrokes Coral Group two years ago.
Raja B-Sheikh, sports product director at GVC, said: “During the past four months Virtual Sports content has demonstrated its potency. Inspired’s virtuals give us ultra-realistic, fast-paced action with a multitude of bet types to complement our existing offer.”
