KYC and customer onboarding journey specialist, HooYu, has unveiled a digital identity service providing customers with a reusable digital ID to instantly complete age or identity verification processes.


The new service, called HooYu ID, gives consumers the option of creating a digital ID to assert their identity safely and securely in the digital or the physical world.

HooYu ID stores verified identity credentials in an app on a user’s smartphone and the validated identity evidence is encrypted on the device and protected by biometric and PIN code access.

The user’s identity details are stored cryptographically on the app, which HooYu cannot access. Gaming operators that need to check identity for age verification or financial crime purposes are issued with an identity report and certified evidence, when the user grants permission via the app.    

As part of the product launch, HooYu has released a report examining consumer attitudes towards identity checking processes. In a pool of over 2,000 respondents, 74 per cent of the public said they were frustrated at having to repeatedly provide personal information to pass identity check processes.

Meanwhile, 89 per cent of people said that they found the idea of a reusable digital identity facility appealing. Consumers cited frustration with repeated, time consuming processes and concerns of being in control of who receives their personal information as reasons for embracing digital identity.      

“Some of our gaming clients asked us about building a digital identity for their users to port between their portfolio brands. This not only creates a smoother customer journey but helps operators to build a single customer view to make better affordability decisions,” said David Pope, marketing director at HooYu.

This new service comes as the UK government prepares to launch a digital identity trust framework and subsequent regulation that will encourage UK consumers to build and manage their own digital identity.

Nick Mothershaw, CEO of the Open Identity Exchange, a community for all those involved in the ID sector, said: “The last twelve months have proved formative as government, industry and identity providers have coalesced around a set of standards in interoperable reusable digital identity and we welcome identity providers such as HooYu as members of OIX, as together we help make digital identity a reality.”