Trustly’s Samuel Barrett explains why the secret to unlocking player loyalty lies within faster withdrawals.

Sb Source: t

OPERATORS spend massive resources to attract players to their site, only to have them churn at countless points of friction.

Off the bat, about 24 per cent of players end up dropping out during the registration process, according to Jumio’s “Mobile gaming registration and deposit abandonment” study. And even players that survive registration aren’t guaranteed to proceed with a deposit: CRM specialist Optimove revealed that only one in three players who registers makes a deposit within 24 hours. At this point, operators pour in even more money to reactivate their players.

Read the full article in the latest issue of iNTERGAMINGi