Gaming Innovation Group has signed an agreement with Nano Casino for the provision of its marketing compliance tool, GiG Comply.
GiG’s automated marketing compliance solution enables operators to scan web pages for content including links and igaming code red words.
It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set up their own criteria and checklist parameters and can be tailored to cover an operator’s market-specific requirements.
GiG Comply will help Nano Casino to remain in control of its marketing compliance by ensuring affiliates are fully aligned with its brand and responsible gaming requirements.
Jonas Warrer, managing director of GiG Media, said: "It’s now more important than ever for operators to ensure that their marketing efforts meet market-specific legislation and advertising standards globally.
"We are proud to add Nano Casino to our partners list and are happy that they have chosen GiG Comply as their partner of choice to help support them with their marketing compliance strategy for 2021.”
Daniel Lilja, head of marketing at Nano Casino, said: "At Nano Casino we strive to ensure not only player satisfaction but also compliance with the different legislation applicable in each jurisdiction we operate in and we believe that our partnership with GiG will make us reach this goal much more efficiently and holistically."
