It has taken two years, but GVC has now completed the task of migrating all of the Ladbrokes Coral brands to its technology platform.
It includes Ladbrokes, Coral, Gala Bingo, Gala Casino and Gala Spins. The giant sports betting and gambling group yesterday announced the completion of what it calls "one of the final parts of what has been the most complex integration processes in the gambling industry."
The entire exercise, it says, was completed on time, on budget and without disruption to the 25 million Ladbrokes Coral customer accounts that have been moved across. The platform will give greater efficiency, stability, speed to market, product development and customer offers.
The platform has been central to GVC’s strong financial performance, says COO Shay Segev. He added: “And it was completed during a time when many of the key people were working remotely.”
