Rohini Sardana, head of product propositions at SIS, discusses why optimising the esports betting product for sportsbooks is the key to capitalising on the world’s fastest growing sports vertical.
WHEN esports first emerged onto the betting scene, a number of operators quickly identified that competitions between skilled individuals playing video games would complement their existing offering whilst also attracting new bettors. Markets soon became available but despite initial interest from esports enthusiasts, the vertical which promised huge potential has yet to reach the heights it warrants.
Esports is a global phenomenon, enjoyed by people across the globe. There’s certainly an appetite out there in the market from those looking to enhance their viewing experience further by placing bets on the outcomes of these competitions. Industry analysts back this theory, predicting that the esports gambling sector will be worth around $13bn by 2020.
