Comtrade Gaming, a leading provider of online gaming technology, has announced a partnership with G3 Esports, which is its first entry into the US with a platform.
The deal will see them providing G3 Esports with with Comtrade’s iCore igaming platform and back-end technology for G3’s upcoming betting product aimed at gamers.
“When choosing partners for our forthcoming esports platform, it was critical to find organisations that understand what is required to safely and responsibly operate a regulatory-compliant platform,” said Anthony Gaud, G3 Esports CEO.
“Comtrade’s expertise in the online gaming industry is unmatched and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”
Comtrade Gaming delivers value-driven technology solutions. iCore is one of the leading igaming platforms already used by world’s largest gaming companies. Expanding to the American market is a huge milestone for Comtrade Gaming.
Once launched, G3’s new wagering platform will leverage Comtrade’s enterprise-level services, such as player account management, real-time bonusing, dynamic segmentation, real-time push messaging and many more player engagement tools.
“We are absolutely thrilled to be working with G3 Esports and providing their igaming platform,” said Steven Valentine, chief commercial officer at Comtrade Gaming.
“It’s very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 is creating, combined with how it will engage with players, is absolutely breaking new ground.
"They have assembled a team of leading experts in many fields and we are very proud that this is our first platform partnership in the US.
"At Comtrade we specialise in igaming platform technology for leading operators where player retention and lifetime value is key. This allows our operators to focus their efforts on marketing, knowing that their back-end technology is all taken care of."
G3 Esports was founded by Anthony Gaud, an Emmy Award-winning entrepreneur and media executive with 25 years of experience working with top-level entertainment, gaming and technology companies, and Jim Hammerstedt, a private equity manager with experience raising capital for technology-based companies.
Gaud’s professional history is highlighted with significant partnerships with The Walt Disney Company, NBC/Comcast, Microsoft Games, Hasbro and Nexon South Korea.