A multi-year partnership has been announced between Caesars Entertainment and the Buffalo Bills football team.


Caesars Sportsbook is now an official mobile sports betting partner for the team, a deal that will include custom fan experiences, sponsorships and the naming rights to a new sportsbook-style premium club lounge at the team’s Highmark Stadium in Buffalo, New York.

Caesars also gains access to the use of the Buffalo Bills logos and marks and accept to a wide range of VIP experiences and hospitality assets.