WatchandWager.com, a US-based leading horse and greyhound racing operator, has signed a new two-year deal with AretoNet, which extends their previous agreement.
The company says the two-year extension will allow WaW to continue utilising AretoNet’s full suite of realtime data analytics and marketing automation features to maximise player conversion and retention.
Terri Harrison, VP retail operations for WaW, said: “The automation, segmentation and optimisation features of AretoNet allow us to effectively target and engage customers who otherwise might have fallen through the cracks of our traditional marketing efforts. We have seen improvements in conversions to active customers and depositors from the implementation of a registration funnel.”
Justin Farrugia, CEO and co-founder of AretoNet, said: “We are extremely pleased that our platform has delivered such significant results for WaW and that they have decided to extend our partnership. We’re looking forward to supporting their future growth.”
