1xBet explains to iNTERGAMINGi the difficulties - and rewards - of providing betting solutions on a continent of over 1.2 billion people.
As an international brand, 1xBet is active in Africa. What is the most interesting thing about working there for you? What features distinguish Africa from other regions where you work?
Working in Africa is a big challenge, even if you have solid experience in betting. Firstly, because of the size of the market itself: the population of the continent is over 1.2 billion, potential players are hundreds of millions. Secondly, because this continent is not at all homogeneous, you cannot work in the same way, say, in the countries of the Maghreb and in the countries of East Africa.
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