International betting company 1xBet and the French football club Paris Saint-Germain have signed a partnership agreement for the next three seasons.
1xBet is an official regional partner of the Parisian club in Africa and Asia, extending to other regions from the following season onwards. In these territories, they will roll out marketing campaigns featuring the PSG men’s professional football team.
Fans can already enjoy the first benefits from the partnership between the 10-time French champions and one of the leaders in the global betting industry.
The parties have launched a special website, https://1xpsg.com/, where users can find a promotional code that gives new players the opportunity to receive a boosted welcome bonus.
"We are delighted to welcome 1xBet as a regional partner of Paris Saint-Germain," announced Marc Armstrong, chief partnerships officer at Paris Saint-Germain.
"1xBet is well established in continents where the club has a great many supporters. 1xBet is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries.”
"Paris Saint-Germain is one of the world’s most popular football clubs," added Alex Sommers, spokesperson for 1xBet. "We share a desire to succeed in all fields and to offer fans a brand new, enriched online betting experience."
1xBet is one of the world’s leading bookmakers, operating directly and via its franchise partners in more than 50 countries across Latin America, Europe, Africa and Asia, employing thousands of staff.